Role of Visual Merchandizing, Sensational Seeking, and Collectivism in Consumers’ Impulsive Buying Behavior at Shopping Malls

Article Title: Role of Visual Merchandizing, Sensational Seeking, and Collectivism in Consumers’ Impulsive Buying Behavior at Shopping Malls Author(s): Tariq Jalees and Mustaghis-ur-Rahman Institute(s):...