Consumer Psychology

Relationship between Social Media Marketing and Consumer Buying Behavior

Article Title: Relationship between Social Media Marketing and Consumer Buying Behavior DOI: https://doi.org/10.32879/picp.2018.4.2.193 Author(s):, Syed Muhammad Ather, Naimat Ullah Khan, Faizan ur Rehman, Lubna...

Impact of Loyalty Programs on Customers’ Loyalty: A Case Study of Shoes and Handbags Retail Outlets of Pakistan

Article Title: Impact of Loyalty Programs on Customers’ Loyalty: A Case Study of Shoes and Handbags Retail Outlets of Pakistan Author(s): Medeeha Irshad, Shehla...

Impact of Personal Values on Ethical Fashion Purchase Intention: Mediating Effect of Product Involvement

Article Title: Impact of Personal Values on Ethical Fashion Purchase Intention: Mediating Effect of Product Involvement Author(s): Maryam Saeed Hashmi, Faizan Abdullah, and Misbah...

Influence of Idealized Fashion Models on Purchasing Behavior

Article Title: Influence of Idealized Fashion Models on Purchasing Behavior Author(s): Tariq Jalees and Mustaghis-ur-Rehman Institute(s): College of Management Sciences, Karachi Institute of Economics...